Twitter is a the Optimal Learning Tool for the New Copywriter
If you are new to copywriting, twitter may be the perfect place to start. This is because twitter is all about economy of words. Twitter provides you with a very small, manageable copywriting task that forces you to be concise. You are only allowed 140 characters for every post (tweet) so this tends to prevent you from being sloppy with your words.
Twitter is also a good place to start for the new copywriter because of the interactivity and feedback. If you start learning about copywriting by crafting a long sales letter, you could spend a lot of time and effort only to find that there is no response. And then, you won’t necessarily know which parts of your letter have potential which parts should be tossed altogether. The brevity of twitter allows you to test every sentence (tweet) immediately and make adjustments accordingly.
How to Set Up Your First Twitter Account
Setting up on Twitter to have your own account is easy, but there are a few things that you should be aware of when organizing your account. This can apply even if you already have an existing account too, so consider these tips and it can improve your entire Twittter experience.
The first thing to do if you don’t have an account is go to http://www.twitter.com which is the home page of Twitter. You will be asked to either login or register. If you don’t have an account, then of course you will need to register. So let’s go through the registration process and explain it all here.
Easy Registration
The Twitter screen will ask you for your first name and last name and will then check this is entered correctly. A green tick will appear next to the box.
The next box asks you for a user name and this is where you need to give some thought to how you are going to represent yourself on Twitter. You should remember that you can set up more than one account on Twitter, but you will need a different email address for each one.
Now this is where the thinking bit comes in. The first account you register should always be in your own name if you can get it. Naturally, common names like JohnSmith (there are no spaces in usernames) will already be taken. However it is possible to get variations on your own name such as John_Smith, or John_Smith23 or some variation like that. You can only use an underscore in a username. Hyphens are not permitted in the field.
It isn’t absolutely critical that you register your own name, but I would advise you do if you can, particularly if your name is an unusual one. I’m sure the last thing you want is someone else impersonating you on Twitter, or anywhere else for that matter.
If you wish to register a business name, then you can do that of course, but make your you use your own name in the sign up process so you are identifiable and connected with the business name you register. The concepts and reasons for operating under each type of registration will be discussed later.
You are now asked for your email address. Email addresses are linked to accounts and you will only be able to use your email address once. For every account you register, you will need a different email address.
The last thing to do is to fill in the Captcha letters and then click on Create My Account.
The next screen will ask if you want to add any of your friends from the popular web based email programs. You can do this later if you wish.
The next screen presents a short list of people who Twitter asks if you would like to follow. Choose some if you like, but I wouldn’t bother. I prefer to find my own friends on Twitter.
When you click Finish, you will then be taken to your very own Twitter account. You are logged in and ready to go!
The Settings You Choose Matter
Next thing we are going to do is fill out our settings and this is very important on Twitter. You will find the access to this at the top right of the screen, fourth link from the left.
On this page you will notice there are some tabs across the top. For the moment we will concentrate on the Account tab.
The information you entered on joining is already entered here, but now it’s time to pad this out so people can find you on Twitter and you also make yourself an interesting person to be followed. People will use the information you enter here to make that decision, but much of what is entered is also searchable on Twitter and through various third party applications.
One final note is that you can change your username at any time on this screen. You just have to enter your password to do so. Although it can be done, it can confuse your follower base, so I wouldn’t recommend doing it on a weekly basis.
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